14 Powerful reasons to start a web site - by milana nastetskaya
It's easy to build a Web site. Anyone can do it for little or no
money. What is not easy is building a successful business with it.
So how do you do it? Start by asking yourself: "Why do I need
a web site? What will it accomplish for my business?"
mistake you can make is to build a Web site that doesn't do anything
for you. This may seem obvious, but too many companies build Web
sites simply because they believe it would be neat, or because their
competitors have one. Without a real purpose, a Web site is just
a complete waste of time.
By the way,
there is always a good purpose for starting a web site - you just
have to discover it. Just look at all the great things that will
happen to you when you start your own web site:
business will be open 24 hours a day. This means you won't have
to stay open on Thanksgiving or Christmas day. If you live on the
East Coast, people from California will still be able to shop in
your store after you close. Any time someone wants to know your
hours, location, directions, or any other details about your company,
they can get it without disturbing you.
staffing costs. When you have a web site, you can offer your
products and services without hiring any extra employees. You won't
have to spend any resources on compensating or insuring your new
staff members and still be able to maintain the same level of sales
and customer service.
thousands new customers. Because anyone in the world can see
your web site, you will gain customers from other states and countries
while you are putting in the same amount of effort and money.
an image of a well established company. The Internet is a great
medium through which you can create any image of yourself you want.
It is all in your hands: design a professional web site, add helpful
content, and your company will immediately take a step up in the
image it represents. No matter how small your business is, with
the right tools and a great desire you can make it look like a corporation
on the Web!
on postage and printing costs. Think of how many cards you mail
out to let customers know about your sale. All of that can be eliminated
by putting the sale information on your web site and inviting your
customers to visit it. You can collect your customers' E-Mail addresses
and keep in touch with them about special events in your store via
advertisement. If you ever advertised in a local newspaper,
you know the costs. You are being charged per line, per inch, and
per color. On the Web, there is no limit to how much you can put.
You can add pictures, articles, newsletters, rates, product images
and so much more! With just one web site, you can have almost unlimited
advertisement for the same low monthly cost (under $25 a month!)
communications. If you have employees or suppliers, your web
site is the best way to communicate between you and them. Changes
take effect as soon as you post them on the Web, and everyone can
see updated information without having to wait for a new database
of products, and without contacting you directly.
customer service. This is a dream of any entrepreneur: "buy
my product and leave me alone". By this I mean that business
owners do not like to spend time explaining to customers how to
use the product, how to install it, troubleshoot it, clean it, move
it, turn it, and whatever else can be done to a purchased item.
- A web site will become your best friend in meeting the needs
of your customers. It will answer all their questions. Simply
create a page of "Frequently Asked Questions" and include
its address on every receipt. This way, before they come to you
for help, they will come to your web site for answers.
presence - in step with your competitors. You must think of
the Internet as a gigantic the Yellow Pages book. More and more
people use the Web to shop for information, services and products.
If you are not there - your competitors are! Can you imagine not
being in Yellow Pages and try to reach local market? Unless you
spend a lot of money on newspaper ads and other local promotions
- no one will know your business exists. The same thing with the
Internet. If people can't find your company on the Web, you might
as well not exist.
an alternate purchasing method. Many people do not like to shop
in the stores, malls and any other noisy places (I am first!). They
are afraid of long walks, pressure from sales people, sneezing customers
and bumping shopping carts. Once they discover online shopping -
they will never go back to the stores unless absolutely necessary.
By putting your products online, you satisfy the needs of such customers
and therefore succeed in one more niche.
your work. Whether you are a real estate agent, construction
business owner or a beauty salon specialist - you can put your work
on display when you have a web site. Anytime a potential client
wants to see your past work and projects, simply refer him or her
to your site. No need to scan and mail pictures, or bring your client
to a finished building project.
Costs are very low. When I interviewed the manager of NY State
Nissan dealership, he shared with me the costs of running an online
ad compared to a newspaper or any other printed advertisement. He
said, "We can run a whole month of advertisements online for
the same amount of money we pay for one newspaper ad!" That's
right, on an online promotion you can spend $97 a month, while paying
10 times that much for a one-time large ad in a magazine!
your competition to the top. Competition online is huge today!
There are over 3,000,000 sites on the Web and this number is growing.
Still, I see at least 5 businesses a month who are not online and
getting a web site is not in their near future plans. Why am I telling
you this? Because if THEY don't get a web site - YOU have a better
chance at succeeding. Insurance, home improvement, gift shops and
other companies are among those I see dragging their feet in putting
their businesses online. This means if you do it now, before EVERY
company is online, you will be among the pioneers!
Even if you
are not planning to sell directly online, people will find your
web site and contact you about the services you offer. You can place
your web site address in your newspaper ads and any other promotional
materials to make people aware of your web site.
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