why re-design? - craig kistler
My site is working fine.
The links work. Content is added regularly. We have new features.
Why does my company need a re-design?
are all great things. Sites should be updated regularly, have new
features added, and by far have working links. However, as the site
grows it soon outgrows its foundation. Leading to an unorganized
use of content, poor usability, and eventually chaos. A re-design
is a perfect opportunity to take an inventory and put things back
on track. It will also allow for a better user experience.
any re-design it is a great time to do a little rethinking. Looking
at the current site a question needs to be asked. What is it that
people want when coming to my site? By understanding what it is
people are looking for from your site you will be able to better
position that information within the architecture of the entire
by the Cover
old adage "Never judge a book by its cover" doesn't apply
to your website. Users to your site make quick and often harsh judgment
calls within seconds of viewing your homepage. By making outstanding
first impression with a crisp, clean, professional look the user
gets a sense of trust from the company behind the site.
site could have the exact information a specific user is looking
for. However, if it takes too long for them to locate it chances
are they will go somewhere else to find the information. By making
your site as user friendly as possible you will be able to guide
the user to specific areas of content. Bringing content that is
hidden under multiple clicks to the forefront makes it easy for
a user to locate. As well as, leads the user to other areas of your
site that they might not have known about.
features can dramatically improve the user experience. Online calendars
that allow a user to register for events are a perfect example of
how a simple feature increases the value of a site. No longer does
the user have to call or mail in an RSVP card. As such, the company
doesn't need a person to answer the phone for every registration.
website could be your cheapest employee. It has already been mentioned
that your site could make your day-to-day tasks a think of the past.
By adding features to your site that help educate your user base,
enhance marketing efforts, as well as, develope a sense of who your
users are you are in reality making your site work harder for you.
The simple fact is that you have a site. Why not make it work harder
and do more for you and your company? An offshoot of adding features
like this is that your users have more interaction with your site
and your company.
whole goal of a re-design is to create a better experience for your
users. There are many approaches to attain such a goal. Maybe it
is a new look, a revised navigation scheme, or a complete overhaul.
Whatever the outcome, your site should reflect the company behind
the site and insure a sense of trust with you future customers.
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