website content - what do I put on my site?
- Site Map
- Keep it simple. Put the link at the bottom of the web page,
so when people get lost, you help them find their way.
Bar - Good navigational tools should look the same and be consistent
on EVERY page of the site. Home and Contact Us should be visible.
I recommend the bottom of every page. More if you have a long
scrolling page. Use standard link colors. Don't use a frame for
navigation. Design the navigation so it indicates the location
you have surfed too.
- Contact Us
page - Load it up with all your info!
Forms - Your customers will help you improve your Web site if
you give them the opportunity. Respond promptly and don't be afraid
to take their advice.
Product or Services Content - Content is king. Are you holding
out on people so they will call you or come in the store? The
Internet user is researching. Give them the material. That's what
they expect on the Web. Show that you are credible. Get rid of
that splash page. It wastes everybody's time. Don't you feel bad
when you hold someone up in the checkout lane while you are fumbling
with your checkbook?
Asked Questions - The old FAQ is still a useful tool and everybody
understands what it is used for. Many people look for it.
- Good Graphics
- Graphic "lite" is the phrase. Don't go crazy! Is your
total web page, including graphics, 50k or more? Too heavy. Search
Engines can't read graphics, so get those keywords in HTML. Drop
shadows and clunky buttons are out. Flat and pleasant contrast
Mechanism - With a good informational site, the visitor will appreciate
the ability to find what they are looking for without having to
drill down in your site. Did I mention that all content should
be designed to be no more than three clicks from the home page?
- News Page
- Let's people know you have not abandoned the site and gone out
of business. Keep people up to date with your industry. Latest
product news, etc.... Plus it is useful when bad weather or emergencies
Links - Well they do take visitors away but links are like FAQs,
people appreciate that you have located good resources that are
relevant to what they are researching on your site. Check them
often because dead links aggravate people. Be sure to give a brief
description of what the link is about.
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