website maintenance: what does it take to manage a website? - by donald nelson
action has a beginning phase where you launch your activity, a middle
period in which you must sustain and develop it and a conclusion.
Many people set up a website enthusiastically but then they find
that they don't have the skills or knowledge to maintain and develop
it. So, what are the challenges in this middle phase of a website's
life and how can you meet them?
the site: The beauty of a website is that it is not static like
a brochure or printed document. You can change it to reflect new
products or new developments in your enterprise. You can launch
new campaigns, and at any time you can add more content.
problem for some companies and individuals is that after they have
paid a good amount of money to have their site built, they do not
have any personnel who can make changes to the website, such as
adding new text or photos etc. One solution to this is to make sure
you have a good maintenance plan included in the contract or agreement
you make your with your web designer, so that minor changes can
be made by your original designer
solution, and one that gives you more flexibility, is to train someone
in your organization to be able to work with an html editor (like
Frontpage, Dreamweaver, or other similar programs). While not everyone
has the skills to design a site from scratch, someone who is able
to use the normal word processing programs can learn how to modify
text and upload files to the server.
the site: If you just sit on your hands you cannot expect your website
to live up to its promise. Furthermore there are other website related
promotional tasks such as reciprocal linking, newsletter editing
and mailing list maintenance which do not fall into the duties normally
performed by the site's original designer.
again check with your web designer or developer and see if they
can perform any of these tasks economically or give you some help.
Search engine optimization and submission, and even reciprocal linking,
the activity of finding link partners, can be contracted from among
the hundreds of companies offering such services.
or a designated member of your staff can learn some of these tasks
by reading online tutorials, e-books and newsletters (like this
one!). Though this takes time, again it gives you flexibility and
an ability to work at your own pace and within your budget.
before you start your website you should be thinking one step ahead,
so that you can develop the site intelligently and vigorously, and
ultimately be successful in your web project
Back to Top